What’s holding you back?

The number one reason for lack of success as a life insurance professional is having too few interviews with qualified prospects.  In a recent survey of life insurance agents, 69% said that prospecting was their greatest challenge.  They are dissatisfied with their current performance and production.  Traditional prospecting and marketing methods such as cold calling, direct mail, and seminars, no longer provide the necessary stream of qualified prospects needed for success.  What is the solution and how can this challenge be resolved?

Referral marketing has long been recognized as the best way to obtain qualified prospects.  Personal introductions, however, are even more powerful and one of the very best ways to expand your business and shorten your cycle of success.

Too few interviews is what is holding you back.  If you truly want to thrive, you must have more qualified prospects.  By qualified, we mean those meeting the criteria of your Ideal Client Profile and who are willing to engage in conversation with you.  Ask your current clients, with whom you have an excellent relationship, to introduce you to people they know who meet your criteria.  The introduction process will facilitate the transfer of “know, like, and trust” from your client to the referral.  This process will help you have an endless stream of highly qualified prospects who are predisposed to “know, like, and trust” you.