Engage!
En•gage (en’gāj) verb
- Occupy, attract, or involve someone’s interest or attention.
- Cause someone to become involved.
Engagement is established between an authentic professional agent/advisor and a receptive qualified prospect.
Everybody wants to be engaged, don’t they?! After all, the key to success as a financial professional is having lots of interviews with prospective clients.
The one characteristic to look for in a prospect is receptivity: the willingness to engage. On the other hand, the prospect is looking for authenticity: the basis of all trust and confidence. How will a prospect know that you are authentic? Your best clients already know, so ask them to refer and introduce you to others.
The best approach is a proven referral and introduction process. This method will shorten your cycle to success and help you to meet more qualified, receptive clients. Their introduction sets the stage for a conversation with a receptive prospect, who is predisposed to accept you as authentic.
Think about it. There is no better way to engage in positive conversations with qualified prospects. Your success is just an introduction away!