The One Thing

“The one thing for me, is the one thing for you,

and the one thing for you, is the one thing I do!”

What is the meaning of this little rhyme? Simple, really. Every small business depends upon the acquisition and retention of a solid client base. For millions of small businesses, having a CAP (Client Acquisition Plan) can mean the difference between success and failure.

My business is no exception. We all need clients, but not just any kind of clients. We need Ideal Clients. Apply Pareto’s 80/20 Principle to your current book of business. Eighty percent of your revenue and income comes from just 20 percent of your clients. If you want to grow and expand your business, why would you choose to find more clients that are just like the ones in your 80 percent group? Wouldn’t it make sense to look for more ideal clients, the ones that look like your top 20 percent?

The one thing is an Ideal Client Acquisition Plan that can help you accelerate the acquisition of those client types. Think what that means: more clients that produce higher levels of revenue, income, and far fewer hours invested in marketing. This is the very best way to achieve quantum leap growth and release you from a 24/7- business prison at the same time!

Back to the little rhyme: the one thing, for me, is to have a CAP. It is the same for you and your business; you, too, need a CAP. Helping you design and execute your CAP is The One Thing I do as a business coach.

How cool is that?!