Slippery slope

Some time ago, I read about the “Three Deadly D’s of Destruction”:

• Distraction
• Discouragement
• Doubt

The idea is that we sometimes fall into a trap that takes us off track.  This slippery slope can take over and make it nearly impossible to regain our position at the top.  Let’s look at how this applies to financial advisors.

problem: Distraction

The current economic turmoil is reality that affects all our daily life to various degrees.  This turmoil can be a large devastating blow or it can creep insidiously into our daily lives, allowing Distraction to take over.  We are reminded daily that things are tough.  It is so easy to become distracted by current economic news, endless commentary and analysis.  In addition, we have the constant Distraction of the Internet and social media.

solution:

Don’t allow yourself to fall for these daily negative reminders to the point of Distraction.  Instead, keep reminding yourself to stay focused on delivering unparalleled results for your clients.  For example, employ a systematic referral and introduction process to find new, ideal prospective clients.  Allow yourself the only excusable distraction of doing something positive and “DO IT NOW!”  You’ll be surprised at how un-distracted or how refocused you will become.

problem: Discouragement

Once distracted, it is a short step to Discouragement.  This is truly a deadly state of mind with no forward or upward movement — just complacency.

solution:

Keep focused on your need to make a difference in the lives of your clients.  Keep yourself positive and optimistic.  These crazy times represent one of the finest opportunities to excel!  Reach out to those in need and who are feeling overwhelmed.  As ‘they’ say, “this too shall pass”.  But why wait?  Do something positive today and everyday!

problem: Doubt

Now, the biggie: Doubt.  This is the final slippery step to total destruction.  When we doubt our ability, competence, skill and courage to make a difference, we are doomed and our self-confidence withers.  We cannot face each new day with enthusiasm for the work we have chosen to do.

solution:

What can you do, if you find yourself in this state of mind?

• Realize that the Three Deadly D’s are a state of mind and not a reality.
• Take positive action to reinforce your self-esteem by meeting with current satisfied clients and hearing them sing your praises (positive reinforcement)!
• Show them your client profile and ask them for referrals and introductions.
• Take action confidently.  You know the way you have traversed it before.  Build on your past successes.
• Turn off the cable news!  Associate only with people who are positive and future-oriented.

You’ll soon be off that slippery slope and back to your normal, confident, enthusiastic self!  DO IT NOW!