Archive for August 2010
Power of choice
Recently, I read about a simple formula regarding choices we make. The guiding precept is that what we choose need not depend on what we think is possible. WOW! How many times do we seem to make choices from a list of possibilities? Why not choose what we really want? Here is a simple formulaic…
Read MoreMore than enough?
Ask people what they want and the answer is always more. More of anything and everything. In fact, they don’t want more, they want it all. Let’s think about this in regard to money. Most people need enough. Enough to prevent problems, pain, loss, and suffering. Enough to pay bills and meet expenses. True needs…
Read MoreSituational marketing—Ice cream anyone?
Today, I saw an ice cream truck; the operator obviously swamped with business. When the thermometer hits 100 degrees, and an ice cream truck rolls slowly down a residential street where families with young children occupy every house, it would be impossible to fail. To repeat the same action in the dead of winter would…
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